Master the art of building strategic partnerships and driving sustainable business growth through effective key account management strategies. Navigate different relationship levels and learn proven strategies to advance client partnerships.
Course Content
Key account management fundamentals and importance
Essential skills and qualities for success
Building strategic relationships across organisations
The six-stage KAM process framework
Advanced negotiation and influencing techniques
SWOT and PESTLE analysis tools
Motivational factors assessment
Learning Outcomes
Construct detailed KAM plans tailored to specific accounts
Identify personal strengths and development opportunities
Navigate relationship levels and advance client partnerships
Apply negotiation techniques for mutually beneficial outcomes
Utilise SWOT and PESTLE analysis for strategic insights